January 1984 saw the formation of the Cake Photographic Society - a direct successor of the "Dandy Wear" fashion combo that had put on shows in Littlehampton for many years previously. However, the combo now had a more strongly defined purpose: to produce promotional materials and propaganda for The Cake. The society's full-time members were Nick Laviers, Jeffery Webb and Daniel Greenstreet (ex Dandy Wear model and part-time member of The Cake). The technical powerhouse in the set-up was Webb, with creative direction coming from Laviers and the ever-photogenic Greenstreet carrying out most of the Modeling duties.

Early equipment was a Kodak Instamatic camera (provided by Greenstreet) and standard-issue Raleigh "Team Leader" bicycles. Photo-processing was almost exclusively by Gray's photographic services in Church Street, Littlehampton, who developed film in many different formats including b/w, colour, matt, silk, gloss, 35mm, Instamatic, Disk and various aspect ratios. By 1985 the society had acquired two Zenit E's along with wide angle and telephoto lenses. By late '85 they had purchased a "Gnome" enlarger and dispensed with Gray's in favour of developing their own negatives and prints.

Before their dissolution in late '85 they had discovered slides and put on two open-air magic lantern shows. Although this was the end of the Cake Photographic Society it was by no means the end of the photographic/film/video exploits of the three members. Laviers continued to direct the photographic output of the Cake - that became Nocturne in late '85 - which regularly found it's way into propaganda materials and album cover designs. Webb continued his personal experimentation in collaboration with Douglas (Mr) Meicle to encompass Betamax video, colour processing, fast film and multiple exposure techniques, compositing and 1000mm telephoto / "fish eye" photography. Greenstreet moved away from the spotlight, later becoming a director in his own right working on three videos starring Peter Keene and a music video for the Cake's "Dirty Old Man" (1991). In 1989, the Cake Photographic Society reformed to produce a promotional Super 8 movie to accompany an experimental track by Laviers and Margaret Brown. This featured the familiar Line-up of Greenstreet in the lead role, Laviers directing and Webb as director of photography.

Location photography expeditions traditionally took place in the two weeks following Christmas as did the first expedition on the cusp of 1984. The route took Laviers and Greenstreet north towards Poling (via the Zuider Zee nursery) where their very first photograph was snapped featuring Greenstreet in a red telephone box (because of their imminent replacement they were to be a recurring theme). Their journey then took them further north through Angmering Park towards the gibbet at Warningcamp and then south again towards Crossbush and Arundel. From Arundel they set off towards Ford Prison snapping another famous shot at Ford level crossing before continuing on to the West Beach at Climping. The final location was a Napolionic fortress at the mouth of the River Arun where a number of shots were taken of both Greenstreet and Laviers.

A number of other expeditions were undertaken by Laviers, Webb and Greenstreet during '84. The excursions were almost exclusively in an easterly direction focusing on the stretch of coastline adjacent to the private estates of East Preston, Angmering on Sea and Ferring. A spring morning trip by Webb and Laviers yielded many now famous shots including a worm's-eye view of Scots pines while cycling along and Laviers walking on the beach at low tide. A nighttime shoot involving all three during the summer resulted in their expulsion from the South Strand Hotel when Greenstreet cycled into the back of a stationary Mercedes before having his photograph taken standing nonchalantly by the Hotel's sign. Not to be perturbed, the trio went on to shoot Greenstreet giving a defiant gesture whilst gazing out over a darkened English Channel.

January '85 heralded a period of expansion. Armed with the newly acquired 35mm Zenit E's Webb and Laviers visited London to snap colour and b/w shots of Hyde Park and various locations in Wimbledon. Experiments with slides brought forth such notable results as "Miniature Teddy Bear" and "Coloured Light Bulbs at Night".

In the summer of '85 Webb obtained a manual slide projector. This led to two ground-breaking open-air concerts featuring mainly slides of African scenes supplemented with the few slides the Photographic Society had produced (including transparencies that had been drawn and written on). The first of these concerts took place at Peregrin Road, Littlehampton. Here slides were projected from number seven (Webb's house) onto the side of number six (Sasha Grantham's house) during a birthday party. Although the white side of the 1930's house provided a perfect open-air projection screen, nobody at the party seemed to acknowledge the pictures and phrases that were appearing there on.

The second open-air concert was at Granville Road, Littlehampton (Laviers' house). Here the slides were projected onto the garden and featured a live performance by Laviers. For instance one of the slides depicted a rope bridge over a Zambian river. Laviers was able to appear to cross the bridge for the entertainment of the local residents. As with the Peregrin Road performance nobody showed any sign of taking the blindest bit of notice.